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img{display:block;width:100%;max-height:460px;object-fit:contain;object-position:top;background:#10151f}.concept-visual{background:#ead5db;color:#30282b;min-height:370px;padding:25px;display:flex;flex-direction:column;justify-content:space-between}.concept-visual.tiktok{background:#15171c;color:#fff}.concept-visual.pinterest{background:#ece3d4;color:#302b24}.concept-brand{font-size:12px;letter-spacing:.04em}.concept-visual h4{font-size:26px;letter-spacing:-.04em;line-height:1.2;margin:25px 0}.concept-visual ol{list-style:none;counter-reset:steps;padding:0;margin:15px 0 28px}.concept-visual li{font-size:12px;padding:12px 0;border-top:1px solid #ffffff50}.concept-visual.pinterest li{border-color:#302b2440}.concept-footer{font-size:9px;opacity:.7}.case-panel .case-brief{font-size:16px}.case-panel h4{overflow-wrap:break-word}
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@media(min-width:1100px){.case-list{align-self:start;position:sticky;top:100px}}
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.portfolio-video{display:block;width:100%;height:auto;aspect-ratio:9/16;object-fit:contain;background:#10151f;color:#fff}.portfolio-video:focus-visible{outline:3px solid #925568;outline-offset:4px}button.media-art{width:100%;padding:0;text-align:left}.media-art.summerrockz{max-width:360px;width:100%;margin:0 auto}.platform-visual .portfolio-video{max-height:560px;max-width:315px;margin:0 auto}#image-dialog:has(img[src$="cin-connect.jpg"]){max-width:650px}#image-dialog:has(img[src$="cin-connect.jpg"]) img{max-height:75svh;object-fit:contain}
.media-art.video-art{max-width:360px;width:100%;margin:0 auto}.secondary-media{margin-top:18px;border:1px solid #d9dce5;padding:18px 22px}.secondary-media summary{font-size:13px;font-weight:700;cursor:pointer}.secondary-media .media-art{max-width:300px;margin:20px auto 0}.secondary-media .image-window{padding:0}@media(min-width:701px) and (max-width:1000px){.case-select{padding:20px 7px;grid-template-columns:15px minmax(0,1fr);gap:6px}.case-select strong{font-size:20px;overflow-wrap:anywhere}.case-select svg{display:none}}
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.seo-actions .pillar-body>.label{font-size:9px;color:#925568;margin-bottom:8px}.action-reason,.action-benefit{font-size:13px;line-height:1.8;margin-top:12px;color:#626874}.action-benefit{padding:13px 16px;background:#f3f4f6;color:#303848}.seo-takeaway{margin:25px 0;padding:24px 26px;background:#f8eef1;border-left:3px solid #cba5b0}.seo-takeaway>.label{color:#925568}.seo-takeaway h4{font-family:Georgia,serif;font-weight:400;font-size:27px;letter-spacing:-.025em;line-height:1.25;margin:12px 0 0}.query-map{border-top:1px solid #cfd2da;margin-bottom:28px}.query-route{border-bottom:1px solid #cfd2da}.query-route summary{display:grid;grid-template-columns:24px minmax(0,1fr) 140px;gap:12px;align-items:center;padding:16px 0;cursor:pointer;list-style:none}.query-route summary::-webkit-details-marker{display:none}.query-index{font-size:11px;color:#925568}.query-text{font-size:13px;font-weight:700;overflow-wrap:anywhere}.route-target{font-size:10px;color:#925568;text-align:right}.query-route>p{font-size:13px;color:#626874;padding:0 0 17px 36px;margin:0}.seo-facts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;padding:24px;border-top:1px solid #d9dce5}.seo-facts .label{font-size:9px;color:#747b88}.seo-facts p{font-size:12px;line-height:1.7;margin-top:10px;overflow-wrap:anywhere}.geo-answer{background:#15171c;color:#fff;margin-top:26px;padding:28px}.geo-answer>.label{color:#e1b2c0}.geo-answer>h4{font-size:23px;line-height:1.35;margin:16px 0}.geo-answer>p{font-size:15px;line-height:1.8;color:#e0e3ea}.geo-answer details{border-top:1px solid #555c69;padding-top:18px;margin-top:22px}.geo-answer summary{font-size:12px;font-weight:700;cursor:pointer}.geo-answer details p{font-size:12px;line-height:1.8;color:#b9c0cc;margin-top:14px}.seo-source{border-top:1px solid #d9dce5;margin-top:27px;padding-top:22px}.seo-source>p{font-size:12px;line-height:1.85;color:#6a7280;margin:12px 0 16px}.seo-source .text-link{font-size:12px}.evidence-actions{display:flex;flex-wrap:wrap;gap:18px}.gain-item{border-bottom:1px solid #d9dce5;padding:22px 0}.gain-title{display:flex;gap:13px;align-items:center}.gain-title h4{margin:0;font-size:18px}.gain-compare{display:grid;grid-template-columns:1fr 28px 1fr;gap:16px;margin:17px 0}.gain-compare>div{padding:14px 16px;background:#f3f4f6}.gain-compare>div:last-child{background:#f8eef1}.gain-compare .label{font-size:9px;color:#747b88}.gain-compare>div:last-child .label{color:#925568}.gain-compare p{font-size:13px;margin-top:7px;line-height:1.6}.gain-arrow{align-self:center;color:#925568;font-size:23px}.gain-benefit{font-size:13px;color:#626874;line-height:1.75}.seo-measure{border:1px solid #d9dce5;padding:20px 24px;margin-top:25px}.seo-measure summary{font-weight:700;font-size:13px;cursor:pointer}.measurement-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:25px}.measurement-grid .label{color:#925568}.measurement-grid p{font-size:12px;margin-top:10px;line-height:1.8}.seo-measure .caption{font-size:11px}.seo-copy .copy-after h4{overflow-wrap:anywhere}@media(max-width:700px){.seo-takeaway{padding:21px}.seo-takeaway h4{font-size:25px}.query-route summary{grid-template-columns:19px minmax(0,1fr);gap:9px}.route-target{grid-column:2;text-align:left}.query-route>p{padding-left:28px;font-size:12px}.seo-facts{grid-template-columns:1fr;gap:15px;padding:20px}.seo-facts>div{display:grid;grid-template-columns:90px 1fr;gap:14px;align-items:baseline}.seo-facts p{margin:0}.geo-answer{padding:23px 20px}.geo-answer>h4{font-size:22px}.geo-answer>p{font-size:14px}.gain-compare{grid-template-columns:1fr 18px 1fr;gap:7px}.gain-compare>div{padding:12px}.gain-compare p{font-size:12px}.gain-title h4{font-size:17px}.measurement-grid{grid-template-columns:1fr}.seo-measure{padding:20px}.case-detail .tabs button{font-size:10px}.case-detail .tabs{gap:14px}}
.route-target:after{content:' +';font-size:15px;margin-left:6px}.query-route[open] .route-target:after{content:' −'}

.seo-takeaway>p{font-size:13px;line-height:1.8;margin:14px 0 0;color:#704452}
.results-overview{margin:0 0 48px}.results-overview>h3{margin:0 0 18px;color:#626874}.results-grid{display:grid;grid-template-columns:1fr 1fr}.result-tile{padding:32px 36px 28px;display:flex;flex-direction:column;align-items:flex-start;min-width:0}.result-tile-leads{background:#ead5db;color:#30282b}.result-tile-sales{background:#f6e9ee;color:#15171c}.result-scope{font-size:11px;letter-spacing:.07em;text-transform:uppercase}.result-number{font-family:'Barlow Condensed','Arial Narrow',sans-serif;font-weight:800;font-size:clamp(100px,11vw,160px);line-height:1;letter-spacing:-.035em;margin:20px 0 12px}.result-number>span{font-size:.62em;vertical-align:top;line-height:1.3}.result-tile-sales .result-number{color:#925568}.result-tile h4{font-size:clamp(22px,2.3vw,32px);line-height:1.2;letter-spacing:-.035em;margin:0 0 14px}.result-tile p{font-size:13px;line-height:1.7;max-width:350px;margin-bottom:26px}.result-tile>a,.result-projects{margin-top:auto}.result-tile a,.result-quality>a{font-size:12px;font-weight:700;display:inline-flex;gap:10px;align-items:center;padding:8px 0;border-bottom:1px solid currentColor}.result-tile a:hover,.result-quality>a:hover{opacity:.75}.result-projects{display:flex;gap:24px;flex-wrap:wrap}.result-quality{display:grid;grid-template-columns:1fr 1.7fr auto;align-items:center;gap:24px;padding:24px 0;border-bottom:1px solid #d5d7de}.result-quality>.label{color:#626874}.result-quality>strong{font-size:17px;line-height:1.5}.result-quality>a{color:#925568;white-space:nowrap}#case-explorer{scroll-margin-top:90px}@media(max-width:700px){.results-overview{margin-bottom:34px}.results-grid{grid-template-columns:1fr}.result-tile{padding:26px}.result-number{font-size:112px;margin-top:14px}.result-tile h4{font-size:25px}.result-tile p{margin-bottom:15px}.result-projects{gap:20px}.result-quality{grid-template-columns:1fr;gap:9px;padding:22px 0}.result-quality>a{justify-self:start}.result-quality>strong{font-size:17px}#case-explorer{scroll-margin-top:74px}}
.case-result-metric{background:#ead5db;color:#30282b;padding:26px 30px 28px;margin:22px 0 28px}.metric-disclosure{font-size:12px;line-height:1.5;letter-spacing:.02em;color:#fff}.metric-main{display:flex;align-items:center;gap:28px;margin:20px 0 14px}.metric-value{font-family:'Barlow Condensed','Arial Narrow',sans-serif;font-weight:800;font-size:clamp(94px,9vw,138px);line-height:.95;letter-spacing:-.045em;white-space:nowrap}.metric-value>span{font-size:.54em;letter-spacing:-.03em;margin-left:5px}.metric-main h4{font-size:clamp(23px,2.3vw,32px);font-weight:600;line-height:1.15;letter-spacing:-.035em;margin:0;max-width:300px}.case-result-metric .metric-description{font-size:14px;line-height:1.75;max-width:620px;margin:0}.case-result-metric .metric-context{font-size:11px;line-height:1.6;color:#fff;padding-top:16px;margin:20px 0 0;border-top:1px solid #d4a2b0}@media(max-width:700px){.case-result-metric{padding:22px}.metric-main{flex-direction:column;align-items:flex-start;gap:14px;margin:24px 0 18px}.metric-value{font-size:108px}.metric-main h4{font-size:27px}.case-result-metric .metric-description{font-size:13px}.metric-disclosure{font-size:11px}}

/* Compact case study: one metric, measures, result. */
.case-outcome{border-left:3px solid #cba5b0;padding:8px 0 8px 16px;margin:22px 0;font-size:14px;line-height:1.7}.case-result-metric+.strategy-heading{margin-top:26px}.social-metric .metric-value{white-space:nowrap}

/* GEO measures and locally stored feed overviews. */
.geo-step{background:#f6e9ee;padding:20px 16px;margin-top:18px}.geo-step h5{color:#925568}.geo-step dl{margin:12px 0 0}.geo-step dl>div{display:grid;grid-template-columns:105px minmax(0,1fr);gap:12px;margin-top:9px}.geo-step dt{font-size:11px;font-weight:700;color:#704452}.geo-step dd{margin:0;font-size:13px;line-height:1.65;color:#59616f}.feed-study{margin:0}.feed-preview{display:block;width:100%;padding:0;background:#0b0f13;border:1px solid #d9dce5;cursor:zoom-in}.feed-preview img{display:block;width:100%;height:auto;max-height:none;object-fit:contain}.feed-preview>span{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:16px;background:#f8eef1;color:#925568;font-size:12px}.feed-preview svg{width:18px;height:18px}.feed-study figcaption{font-size:12px;line-height:1.7;margin-top:12px}.image-dialog:has(img[src$="-feed.jpg"]){width:min(1100px,94vw)}.image-dialog:has(img[src$="-feed.jpg"]) img{max-height:none;width:100%;height:auto}.image-dialog .dialog-top{position:sticky;top:0;background:white;z-index:1}
@media(max-width:700px){.geo-step{padding:16px 10px}.geo-step dl>div{grid-template-columns:1fr;gap:3px;margin-top:12px}.feed-preview>span{font-size:11px;padding:12px}.feed-preview img{max-height:none}}


.feed-preview>.feed-image{display:block;padding:0;background:#0b0f13}.feed-crop{position:relative;display:block;overflow:hidden;aspect-ratio:934/1245}.feed-preview .feed-crop img,.image-dialog #image-frame.feed-crop img{position:absolute;max-width:none;width:135.439%;height:auto;max-height:none;left:-17.666%;top:-47.203%;object-fit:initial}.feed-pending{padding:28px;background:#f3f4f6}.feed-pending h4{font-size:24px;margin:14px 0}.feed-pending p{font-size:14px;color:#626874}

.feed-crop.summer-feed-crop{aspect-ratio:837/745}.feed-preview .summer-feed-crop img,.image-dialog #image-frame.summer-feed-crop img{width:227.599%;left:-29.391%;top:-4.027%}

.seo-short-work{font-size:14px;line-height:1.75;color:#59616f}.seo-short-work p+p{margin-top:10px}.seo-short-work strong{color:#15171c}


/* Soft rose surfaces with dark, readable metric labels. */
.case-result-metric .metric-disclosure,.case-result-metric .metric-context{color:#57464d}.case-result-metric .metric-context{border-top-color:#cba5b0}.concept-visual:not(.tiktok) li{border-color:#cba5b0}

/* One accent palette for controls and highlighted surfaces. */
:root{--accent-surface:#ead5db;--accent-ink:#30282b;--accent-muted:#57464d;--accent-border:#cba5b0;--accent-hover:#ddbdc7}
.button,.close-dialog,.story-nav button,.skip,.screenshot-button>span,
.case-select[aria-pressed=true],.platform-brands button[aria-pressed=true],
.demo-switch button[aria-pressed=true],.question-list button[aria-pressed=true],
.platform-options button[aria-selected=true],.feed-preview>span:not(.feed-image){background:var(--accent-surface);color:var(--accent-ink);border-color:var(--accent-border)}
.button:hover,.close-dialog:hover,.story-nav button:not(:disabled):hover,
.case-select:hover,.platform-brands button:hover,.demo-switch button:hover,
.question-list button:hover,.platform-options button:hover{background:var(--accent-hover);color:var(--accent-ink)}
.case-select[aria-pressed=true] .number,.platform-options button[aria-selected=true] small,
.platform-options button[aria-selected=true] .platform-no{color:var(--accent-muted);opacity:1}
.hero-type,.workshop,.concept-visual,.concept-visual.tiktok,.concept-visual.pinterest,
.story-frame,.answer,.sample-badge,.outcome,.seo-takeaway,.geo-step,.geo-answer,
.result-tile-sales,.gain-compare>div:last-child{background:var(--accent-surface);color:var(--accent-ink)}
.hero-type span,.workshop .lead,.workshop-tabs button,.workshop-tabs button span,
.lab-intro p,.method li p,.concept-footer,.geo-answer>p,.geo-answer details p,
.seo-takeaway>p,.geo-step dd{color:var(--accent-muted);opacity:1}
.hero-type strong{color:var(--accent-ink);-webkit-text-stroke-color:var(--accent-ink)}
.hero-type>div:hover strong{color:var(--accent-muted);-webkit-text-stroke-color:var(--accent-muted)}
.hero-type,.workshop-tabs,.lab,.lab-intro,.method li,.geo-answer details,
.concept-visual li,.concept-visual.pinterest li{border-color:var(--accent-border)}
.hero-type span:after{background:var(--accent-border)}
.workshop-tabs button[aria-selected=true],.method li>span,.geo-answer>.label,
.geo-step h5,.geo-step dt,.seo-takeaway>.label,.result-tile-sales .result-number{color:var(--accent-ink)}
.workshop-tabs button[aria-selected=true]:after{background:var(--accent-ink)}

/* Put personal contribution before the result; keep evidence close to the work. */
.cin-proof{margin:32px 0;padding:26px;border:1px solid #cba5b0;scroll-margin-top:95px}.proof-heading>.label{color:#925568;font-size:11px}.proof-heading h4{font-family:Georgia,serif;font-weight:400;font-size:30px;line-height:1.2;letter-spacing:-.03em;margin:12px 0}.proof-heading p{font-size:14px;line-height:1.7;color:#59616f;max-width:640px}.proof-layout{display:grid;grid-template-columns:1.1fr 1fr;gap:28px;margin-top:24px;align-items:start}.proof-layout figure{margin:0;min-width:0}.proof-switch{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:12px}.proof-switch button{padding:8px 10px;font-size:12px;border:1px solid #cba5b0}.proof-switch button[aria-pressed=true]{background:#ead5db;color:#30282b;font-weight:700}.proof-switch button:hover{background:#ddbdc7}.proof-image-button{display:block;padding:0;width:100%;text-align:left;border:1px solid #d9dce5;cursor:zoom-in;background:#fff}.proof-image-button img{width:100%;height:auto;aspect-ratio:1080/1339;object-fit:contain;display:block}.proof-image-button>span{display:block;padding:10px 12px;background:#ead5db;color:#30282b;font-size:12px}.proof-layout figcaption{font-size:12px;color:#57464d;line-height:1.5;margin-top:10px}.proof-reading{padding-top:6px}.proof-reading blockquote{font-family:Georgia,serif;font-size:25px;line-height:1.3;letter-spacing:-.02em;margin:13px 0 22px}.proof-reading dl{margin:0}.proof-reading dl>div{border-top:1px solid #d9dce5;padding:11px 0}.proof-reading dt{font-size:14px;font-weight:700}.proof-reading dd{font-size:14px;color:#59616f;margin:3px 0 0;line-height:1.5}.proof-takeaway{font-size:13px;line-height:1.65;background:#f8eef1;border-left:3px solid #cba5b0;padding:13px 14px;margin:18px 0}.proof-reading>.text-link{font-size:12px}.proof-full{max-width:680px;margin:auto}.proof-full img{max-height:75svh;object-fit:contain}.image-dialog:has(.proof-full){width:min(750px,94vw)}
@media(max-width:700px){.cin-proof{padding:18px;margin:24px 0;scroll-margin-top:78px}.proof-heading h4{font-size:26px}.proof-layout{grid-template-columns:1fr;gap:24px}.proof-reading{grid-row:1}.proof-reading blockquote{font-size:24px}.proof-switch button{font-size:12px;padding:9px 8px}.proof-layout figcaption{font-size:12px}}
.hero{min-height:620px}.hero-copy{padding-top:60px;padding-bottom:60px}.hero-copy p{font-size:clamp(22px,2.1vw,33px);max-width:620px}.hero h1{font-size:clamp(75px,8.2vw,142px)}
.project-ownership{font-size:15px;line-height:1.65;margin:18px 0 24px;color:#57464d;max-width:760px}.project-ownership strong{color:#30282b}
.project-work{display:grid;grid-template-columns:1fr 1fr;gap:20px 26px;border-top:1px solid #d9dce5;padding-top:20px}.project-work h4{font-size:14px;line-height:1.4;margin:0 0 7px}.project-work p{font-size:14px;line-height:1.65;color:#59616f}.project-work .project-geo{grid-column:1/-1;padding:16px 18px;background:#f8eef1;border-left:3px solid #cba5b0}.project-geo h4{color:#30282b}
.case-result-metric{padding:20px 24px;margin:22px 0}.metric-main{margin:12px 0;gap:25px}.metric-value{font-size:92px}.metric-main h4{font-size:26px}.case-result-metric .metric-context{padding-top:10px;margin-top:12px}.case-outcome{margin:20px 0;font-size:14px}
.social-project{display:grid;grid-template-columns:1.1fr 1fr;gap:26px;align-items:start}.social-project .principle:first-child{margin-top:0}.social-project .principle{gap:10px;grid-template-columns:18px 1fr}.social-project .principle>div{padding-left:12px}.social-project .principle p{font-size:14px}.social-project .principle h5{font-size:15px}.social-project .compact-work>.text-link{margin-top:24px;font-size:13px}
.additional-channels{margin-top:24px;border-top:1px solid #cdd1db;padding-top:18px;font-size:14px;max-width:800px}.additional-channels summary{cursor:pointer;font-weight:600}.additional-channels p{margin-top:12px;color:#57464d}.case-role>.label{font-size:11px;letter-spacing:.09em}.platform-visual>.label{font-size:11px}.concept-footer{font-size:11px}.concept-visual{min-height:270px}.platform-detail{padding:26px}.contact-invite{margin-top:22px}
@media(max-width:700px){.hero{min-height:auto}.hero h1{font-size:15.2vw}.hero-copy{padding:40px 5%}.hero-copy p{font-size:24px}.section{padding-top:44px;padding-bottom:44px}.section-top h2{font-size:38px}.case-role{align-items:flex-start}.case-role>.label{font-size:11px}.case-role>span:last-child{font-size:11px;flex-shrink:0}.case-detail h3{font-size:30px}.project-ownership{font-size:14px;margin:14px 0 20px}.project-work{grid-template-columns:1fr;gap:16px}.social-project{grid-template-columns:1fr;gap:22px}.social-project .feed-study{max-width:390px;width:100%;margin:auto}.metric-value{font-size:80px}.metric-main{flex-direction:row;align-items:center;gap:18px;flex-wrap:wrap}.metric-main h4{font-size:23px}.case-result-metric{padding:20px}.platform-options small{font-size:11px}.platform-options strong{font-size:16px}.concept-footer{font-size:11px}}